At Ecoride AB, we believe that your personal privacy is important, so you should feel secure in entrusting us with your personal data. The following policy, in accordance with data protection legislation (GDPR), clarifies how we work to safeguard your privacy and rights.
The purpose of the policy is to provide you with information on how we process your personal data, what we use it for, who may access it and under what conditions, and how you can exercise your rights.
- Data Controller
Ecoride AB is the data controller for the processing of personal data on our websites and in our stores operated by Ecoride AB.
- Contact Information
You can contact us at info@ecoride.se. You can also contact us via regular mail sent to Ecoride AB, Terminalvägen 6, 418 79 Gothenburg.
- Collection
Personal data is any kind of information that can be directly or indirectly attributed to a living individual. This includes, for example, name, personal identification number, address, email address, and phone number. It also includes, for example, booking numbers and encrypted data and various types of electronic identities when they can be linked to physical persons.
We only process personal data when we have a legal basis to do so. We do not process personal data in any other case than when it is necessary to fulfil obligations under contract and law. Here are examples of the personal data we process:
- Name
- Address
- Email address
- Phone number
- Gender
- Title
- Purchase history
- Information that you voluntarily register and provide
- Content that you publish yourself, so-called 'user-generated content'
- How Collection Occurs
Regarding the collection of personal data, we have a legal basis for processing such as contract, legal obligation, balance of interests, or, for example, consent. You have the right to ask us to stop processing your personal data at any time. We will then no longer process your personal data or collect new data, provided that it is not necessary to fulfil our obligations under contract or law. Note that withdrawing consent may mean that we cannot fulfil the obligations we have towards you.
We also gain access to your personal data in the following ways:
Data that you provide to us directly
Data that you register when you visit our website
Data that we receive from public registers
Data that we receive when you become a customer with us
Data that we receive when you register for events with us
Data that we receive when you sign up for any newsletters and other mailings
Data that we receive when you respond to any surveys and questionnaires
Data that we receive when you contact us, apply for a job with us, visit us, or otherwise get in touch with us
We develop routines and working methods to ensure that your personal data is handled securely. The starting point is that only employees and individuals within the organisation who need the personal data to perform their duties should have access to it.
Our security systems are developed with your privacy in focus and protect to a very high degree against intrusion, destruction, and other changes that may pose a risk to your privacy.
Ecoride AB processes your personal data lawfully. It may occur that the same personal data is processed to fulfil our obligations under contract, because the data is necessary to fulfil other legal obligations, or specifically supported by consent. This means that even if you withdraw your consent and the processing based on consent ceases, the personal data may still remain with us for other purposes. We mainly process your data to fulfil a contract in which you are a party and legal obligations such as the accounting obligation specified in the Accounting Act.
The information you provide may be used for the following purposes:
Customer care and information efforts regarding our services and events
Sales and marketing activities in the form of direct mail or telephone contact
To obtain statistics and data on user behaviour to improve our website and the user experience of it
So that we can give you a more personalised experience and deliver product offers and other content that you may be interested in.
- Customer Care
We use your personal data to provide you with service if you contact us with questions and comments. We use your contact details, such as email address and phone number, to contact you in connection with questions and matters, for example, regarding a purchase of an electric bike from us. We may also use all other personal data we have collected about you to handle your question or matter depending on what is relevant in the individual case, such as service and warranty issues regarding your electric bike.
Customer information may also be used in marketing contexts and in connection with sending invitations to events.
If you have signed up for any mailings from us, we use your personal data to send information to you and to potentially tailor the content of the newsletter specifically to you. This may include both your email address and your usage pattern and preferences.
We may also use the data we collect about our customers to develop and improve our services. We mainly intend to use anonymous or anonymised data at an overall level if applicable. However, it may occur that we also use personal data that we have collected if it is relevant.
Ecoride AB retains your personal data as long as required for the purpose of the processing. The same personal data may be stored in several different places for different purposes. This may mean that data that has been deleted from one system because it is no longer necessary may remain in another system where it is stored with the support of consent or for another purpose where personal data is still needed.
We continuously take measures to comply with the principles of "built-in data protection and data protection by default". We continuously evaluate the risks associated with the personal data processing that occurs and take necessary security measures to reduce risks, such as secure encryption in communication and data handling in our systems.
- Disclosure of Personal Data
Our starting point is not to disclose your personal data to third parties unless you have consented to it or if it is necessary to fulfil our obligations under contract or law.
- Data Processors
We use a number of different IT services and IT systems in our operations. In some of these, personal data is stored and managed. We care about your privacy and the security of your data in all such handling. Some systems are installed locally with us, and only our staff has access to the data. In these cases, no transfer to third parties occurs. However, some systems are cloud solutions or installed with the provider and mean that we transfer personal data to the provider. In these cases, the provider is our data processor and handles the data on our behalf and according to our instructions.
- Your Rights
All personal data processing carried out by Ecoride AB has a legal basis such as contract, legal obligation, balance of interests, or, for example, consent. Certain processing of personal data is necessary for us to fulfil a contract with you or for us to fulfil a legal obligation.
- Withdrawal of Consent
You can choose to withdraw your consent at any time by contacting us at the contact details above. If you withdraw your consent, we will delete the personal data and cease processing your personal data. However, it may occur that the same personal data is processed with the support that the data is necessary to fulfil legal obligations or with the support of other rules, for example, contracts or special legislation. This means that even if you withdraw your consent and the processing based on consent ceases, the personal data may still remain with us for other purposes.
If you would like information about what data we have registered about you, you can apply for this in writing at the above address. The register extract is provided upon request and is free once a year.
You also have the right to request that the data about you be deleted, supplemented, or corrected. You also have the right to request that the processing of your personal data be limited to certain purposes.